Next Top Influencer
Digital Reality Show
The ultimate Gen Z reality hit — where ambition, chaos, and charisma collide to shape the stars of tomorrow.
Next Top Influencer is the ultimate reality show for the digital generation — bold, aspirational, and built to go viral. Set inside a spectacular dream villa, ten ambitious Gen Z creators live, compete, and grow under the spotlight of constant cameras and global attention.
But this isn’t just another influencer house.
It's a high-stakes, high-energy experiment in digital fame, where personal stories matter as much as follower counts, and where emotional connection meets performance under pressure.
As the line between content and reality blurs, audiences get full access to the highs, lows, fears, and triumphs of a generation raised on likes, shares, and authenticity. It’s raw, unpredictable, and deeply human — with a visual world as stunning as the talent it reveals.
Next Top Influencer is not just a show — it’s a movement.
A launchpad for the voices of tomorrow.
A format built to dominate screens, spark conversation, and build community across platforms.
Format News:
Optioned in Brazil
Next Top Influencer has been officially optioned in Brazil, marking the first step in its international rollout. Stay tuned — the journey has just begun.
Creator
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Ashley Jones
Seasoned creative executive and showrunner with over 20 years of experience in the international entertainment industry. As Head of Non-Scripted and Director of Development & Executive Production, Carles has led the creation, development, and production of original formats across major networks and platforms, including Mediaset, Atresmedia, and Netflix.
Specializing in unscripted content and factual entertainment, his portfolio spans a wide range of genres — from reality and docu-realities to talent and game shows. His credits include global hits like Top Chef, Survivor, Amor con Fianza, SuperShore, and My Restaurant Rocks.
With a sharp eye for format innovation and audience trends, Carles combines creative vision, strategic development, and hands-on leadership to build content that resonates both locally and globally. His strength lies in translating compelling stories into powerful, scalable formats — always with a deep focus on originality, storytelling, and impact.